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Food Brand Case Studies
Making the Big Game ... Super
Gameday Grabs Sales
More than thirty years ago, two guys named Ray & Bernie had a delicious dream: to share their love of New York style deli sandwiches with the world.
With “bakery-soft” bread, juicy meats, and gooey, melty cheese on our side, we wanted to throw our hat in the ring as a Super Bowl snacking staple. Our Philly Cheesesteak is the no-brainer game-time decision. Each one is made for sandwich lovers, by sandwich lovers.
Strategy
This campaign went above and beyond to bolster social media growth and awareness through PR. Through an integrated public relations, social media, and digital marketing plan, we drove consumers to Raybern’s social media and website, that positioned Raybern’s as the #1 snack for tailgating.
Memes
Results: January 10 – February 12
Media Relations:
5.1 million secured impressions
TV and Radio Hits:
23 Broadcast media hits in one month
Advertising Equivalency:
$25,200
Influencers:
8 marketing influencers
Facebook Growth:
Surpassed our goal of securing 65,000 Facebook fans.
Instagram Growth:
Surpassed our goal of securing 12,000 Instagram fans.
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