Food Brand Case Studies

Making the Big Game ... Super

Gameday Grabs Sales

More than thirty years ago, two guys named Ray & Bernie had a delicious dream: to share their love of New York style deli sandwiches with the world. 


With “bakery-soft” bread, juicy meats and gooey, melty cheese on our side, we wanted to throw our hat in the ring as a Super Bowl snacking staple. Our Philly Cheesesteak is the no-brainer game-time decision. Each one is made for sandwich lovers, by sandwich lovers.


This campaign went above and beyond to bolster social media growth and awareness through PR. To increase awareness of the ultimate gameday meal and snack solution, Team RMD launched an integrated public relations, social media and digital marketing campaign to remind consumers of the #1 selling Philly Cheesesteak in America.


Animated Facebook Cover

Results: January 1 – February 

Media Relations:
8.7 million secured impressions
Impressions Over Goal:
3 million
TV and Radio Hits:
12 Broadcast media hits in one month
Advertising Equivalency:
16 marketing influencers 
Facebook Growth:
Surpassed our goal of securing 10,000 Facebook fans.