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Food Brand Case Studies

Making the Big Game ... Super

Gameday Grabs Sales

More than thirty years ago, two guys named Ray & Bernie had a delicious dream: to share their love of New York style deli sandwiches with the world. 


With “bakery-soft” bread, juicy meats, and gooey, melty cheese on our side, we wanted to throw our hat in the ring as a Super Bowl snacking staple. Our Philly Cheesesteak is the no-brainer game-time decision. Each one is made for sandwich lovers, by sandwich lovers.



This campaign went above and beyond to bolster social media growth and awareness through PR. Through an integrated public relations, social media, and digital marketing plan, we drove consumers to Raybern’s social media and website, that positioned Raybern’s as the #1 snack for tailgating.



Results: January 10 – February 12 

Media Relations:
5.1 million secured impressions
TV and Radio Hits:
23 Broadcast media hits in one month
Advertising Equivalency:
8 marketing influencers 
Facebook Growth:
Surpassed our goal of securing 65,000 Facebook fans. 
Instagram Growth:
Surpassed our goal of securing 12,000 Instagram fans.
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