The Flavor Bone Broth Leader Puts a Renewed Focus on the Brand’s Story
LonoLife, an Ohio-based brand focused on bringing consumers nutritionally-rich and convenient products like bone broth, collagen and more, announces the launch of a new brand and image, carefully crafted to reflect who the brand is today. More importantly, this rebrand showcases what today’s forward-thinking bone broth consumer wants, needs and expects from its favorite brands, in the bone broth category and beyond.
The new packaging and communication is expected to launch on shelf at retailers across the country Fall of 2023, ideally placed to reach consumers just as the category enters its peak season. Consumers can look for new packaging, a stronger call out of key points of differentiation and a story, overall – telling the authentic story of the passion behind two millennial entrepreneurs, committed to helping to make better-for-you eating more flavorful and enjoyable.
Consumer studies show that shoppers have made their need for industry-leading flavor, great taste, and nutrition known. So, when they’re looking for a quick and easy, deliciously flavorful solution to get them on their way, LonoLife is there. Specifically, LonoLife spurred from two friends who wanted to approach life with energy, health, and holistic nutrition front of mind. Along the way, collagen-packed bone broth has become a staple in kitchens across the world and across generations.
Today, LonoLife understands that collagen not only helps consumers age gracefully, but it promotes healthy organs and blood. In fact, collagen has even been studied to ease joint pain and improve overall bone health. LonoLife offers not only bone broth with that collagen-packed goodness, but also collagen peptides in craveable flavors that enhance fans’ coffee indulgences or serve as a delectable functional beverage.
“Joining the LonoLife community brings our fans the opportunity to sip their way to a great, big, full life,” shares Brian Hoppe, Co-Partner at LonoLife. “As the bone broth market continues to evolve and improve, our consumers’ needs have also evolved. That means the best, most beloved brands must evolve right along with their consumers. We believe this giant step forward into better sharing our story, and a renewed packaging that consumers will love is demonstration to our fans that we intend to think forward always right along with them.”
LonoLife strives to deliver bone broth that is nutritionally dense and delicious in an easy-to-consume format. Every product from LonoLife totes a strict guideline of no artificial colors, sweeteners, preservatives, or flavors, bringing health-conscious shoppers a convenient, shelf-stable, and nutritious solution. Products are also made with clean ingredients in mind, with no added sugar, fish, or shellfish, and are even soy-free, gluten-free, wheat-free and contain no MSG. For health-conscious consumers of all degrees, LonoLife is sure to have the nutritious and delicious products they demand.