What Brand Are You During These Trying Times?
This is a trying time for so many food brands. And the scenario is different for everyone. Some brands are paused, waiting to make calculated moves and see where the food business is going. Others are receding, while yet others continue to be focused on managing the challenges that arise in every new day while keeping a sharp eye on meeting consumer needs … and growth.
Which brand are you?
What if this time is actually happening for us, and not to us?
What if this time is actually resetting equilibrium and separating the sea of competition in the food business?
That’s really exciting to us, actually. If it’s true that this is a sort of runway … and that the brands that are separating themselves right now, as a leader brand, a different brand, a beloved brand, then that changes everything.
This situation will end eventually. And when it does, there will only be two types of food brands left: those that say, ok, let’s start up again, and those that will be glad they’ve been flying.
There’s a lot that you can do right now, and it’s needed. If you wondering what a winning brand is doing now, let’s chat. Ideas are free – but the runway is getting shorter. Let’s do this thing.