VIVE Named Partner of the Columbus Blue Jackets and Indiana Pacers
VIVE, a nationally acclaimed hard seltzer, has announced its title as Proud Partner of the Columbus Blue Jackets. During the 2019/2020 hockey season, fans will be able to find VIVE Hard Seltzer flavors at Nationwide Arena, home of the Blue Jackets. VIVE is also present in Indiana as the “Official Hard Seltzer of the Indiana Pacers”. As a regional leader from Kentucky, the brand brings its mastery in both the hard seltzer and craft beer categories to a growing community of fans across the Midwest.
Further solidifying the brand’s induction into Indiana, VIVE will make its debut at Bankers Life Fieldhouse during the 2019/2020 Pacers basketball season. Fans will be able to find 16 oz. cans of VIVE Dragonfruit, as well as VIVE Blood Orange in a limited-edition commemorative can, in light of the brand’s designation as an official partner of the Pacers.
VIVE reshaped the hard seltzer scene, making Braxton Brewing Co. Ohio and Northern Kentucky’s first brewery to embark on such an endeavor. Each can boasts 5% ALC/VOL, is gluten free, just 100 calories and two grams of carbs.
Consumers can find VIVE at Kroger, Giant Eagle, Meijer and other local retailers throughout Central Ohio and in local Indiana retailers throughout the Indianapolis market, early November.