THINSTERS Partners with GRATEFUL DEAD
THINSTERS, the deliciously crunchy cookie made with real, simple ingredients, is expressing its gratitude in a harmonious way. THINSTERS has announced a partnership with the Grateful Dead in an effort to bring music and cookie lovers together with Limited Edition packaging. A band with a cross-generational following that’s resurged among millennials, the Grateful Dead are one of the most iconic bands in America. To give Grateful Dead fans the flavor trip of the summer, THINSTERS Chocolate Chip and Toasted Coconut flavors will feature the iconic Grateful Dead Bear embracing a cookie on the front, while the back commemorates their career and influence on America. For an SRP of $3.99, these Limited Edition bags will be available from June through August, 2019 at retailers nationwide including Kroger, Safeway and Albertson’s.
THINSTERS is celebrating the LTO packaging with a social media program that encourages fans to share a photo with THINSTERS Grateful Dead bags. Fans can post with the hashtag #GratefulThinsters to join the community of online fans supporting the partnership.
The THINSTERS Grateful Dead collaboration is an important one to the THINSTERS brand because it helps to bridge the gap between “young” and “old,” “modern” and “traditional,” and “mainstream” and “niche” consumers – all of which represent the THINSTERS consumer set.
“THINSTERS is a better-for-you, independent cookie brand, and in our product ethos, we not only strive to bring people together to experience fun, enriching moments (with a delicious, flavorful cookie), but also to aspire to eat healthier through authentic ingredients and transparency,” said Kevin Joseph, VP Marketing for THINSTERS.“The Grateful Dead embraces the same ideals – bridging gaps, embracing independence, showcasing gratitude, and creating moments of enrichment. Touring this summer with John Mayer as their front man, Grateful Dead is bringing modern-day fans into a traditional genre. Both THINSTERS and the Grateful Dead embrace real ingredients with a modern twist and continue to disrupt their industries through innovation and inspiration.”
Thinsters are thin, crunchy, bite-size cookies with bursts of flavor and simple ingredients. Oven-baked with real butter and real sugar, with no artificial ingredients, THINSTERS are non-GMO, have no corn syrup no processed oils. THINSTERS come a variety of flavors including Chocolate Chip, Toasted Coconut, Key Lime Pie, Vanilla Bean and Brownie Batter. Visit Thinsters.com or @ThinstersCookies to learn more.
About Grateful Dead
Grateful Dead is a social and musical phenomenon that grew into a genuine American treasure. In 1965, an entire generation was linked together by common ideals, gathering by the hundreds and thousands. This movement created a seamless connection between the band and its fans. As the band toured, Dead Heads would follow. Not because it was a part of popular culture, but because it is a true counterculture that exists to this very day-one that earnestly believes in the value of its beliefs. By 1995, Grateful Dead had attracted the most concert goers in the history of the music business, and today remain one of the all-time leaders in concert ticket sales. Eventually, the caravan evolved into a community with various artists, craftsmen and entrepreneurs supplying a growing demand for merchandise that connected them to the music. Today, the connection is as strong as ever. The band was inducted in to the Rock & Roll Hall Of Fame in 1994 and received a Grammy®Lifetime Achievement Award in 2007. Their final tally of 2,318 total concerts remains a world record.
For more information on Grateful Dead brand licensing and consumer products, contact Alix Kram,Alix.Kram@wmg.com, Eleni Gregoriou,Elini.Gregoriou@wmg.coms or Rosemary Joseph, Rosmary.Joseph@wmg.com.