• RMD Advertising

The Cure Starts Now and Graeter’s Ice Cream Continue the Fight to Find the Homerun Cure™ for Cancer

"Cones for the Cure" Campaign Runs with Special Promotions in Graeter's App


Graeter’s Ice Cream, a 152-year-old, family owned craft ice cream company, has partnered once again with The Cure Starts Now in support of finding the Homerun Cure™ for cancer. Graeter’s will host its annual Cones For The Cure campaign in efforts to raise money for The Cure Starts Now and pediatric cancer research. Graeter’s Ice Cream will once again offer one of its most iconic seasonal flavor, Elena’s Blueberry Pie – a special flavor that was created by a Cincinnati family with the Graeter’s team in support of The Cure Starts Now – throughout September.

At the center of Graeter’s Cones For The Cure campaign is The Cure Starts Now and its mission to find the Homerun Cure for cancer by focusing on pediatric brain cancer. The campaign gives ice cream lovers a unique way to support this increasingly important cause and bring hope to those in need. Graeter’s goal is to raise $220,000 this year and make 2022 the biggest year yet!


During the Cones for the Cure Campaign, running from September 8th through September 18th, Sweet Rewards loyalty members on the Graeter’s App will be eligible for a free single dip sugar cone of Elena’s Blueberry Pie ice cream. When redeeming that free cone in any Graeter’s scoop shop, rewards members will be able to make a donation directly to The Cure Starts Now. Joining the Graeter’s rewards app is free. Those who wish to donate can also do so at conesforthecure.org.


“Every year we help raise awareness for The Cure Starts Now with our Cones for the Cure effort and signature Elena’s Blueberry Pie ice cream,” shared Chip Graeter, 4th generation co-owner of Graeter’s. “We’ve been committed to this cause ever since we first partnered with The Cure Starts Now over a decade ago. We have a lofty goal this year and we hope everyone will stop by a scoop shop to learn about Cones for the Cure, enjoy some delicious ice cream and support these children and families .”


“Graeter’s has been such an excellent partner and we feel so blessed that this family brand is continuing to support The Cure Starts Now with such incredible energy,” shared Keith Desserich, Co-Founder and Chairman of the Board at The Cure Starts Now. “Through Graeter’s efforts, we’ve raised more than $1.4 million (and counting) in funding to support cancer research and we’re looking forward to continuing to search for the Homerun Cure™, together.”