RMD Becomes AOR for Nationally-Acclaimed Karen’s Naturals

RMD Advertising, a fully integrated advertising, public relations, social media and brand strategy agency, focusing exclusively on growing challenger food brands, announces the addition of Karen’s Naturals to its list of established blue chip food clients. RMD will help bring Karen’s Naturals increased brand awareness and reach of products into consumer hands. Karen’s Naturals offers a variety of freeze dried fruits and vegetables to consumers seeking the delicious convenience of better-for-you foods on-the-go. They will lean on RMD’s industry expertise through public relations, social media and digital advertising to raise both awareness and knowledge about the brand.

Karen’s Naturals is the leader in dehydrated and freeze-dried farm fresh produce. Each variety exceeds the flavor and quality of other brands. They are created in small batches with absolutely nothing added – no salt, sulfur, fat, artificial flavorings, sweeteners or preservatives. The next best thing to eating straight from your garden, Karen’s Naturals offers organic selections and fruit powders, making them the perfect brand for on-the-go, health conscious consumers.

"Working with Karen's Naturals is exciting to all of us at team RMD," shares Sue Reninger, Managing Partner and Client Brand Strategist. "Karen's is founded by and run by a family, which gives our work even more meaning at RMD. But, it's also a category that we believe in and are excited to continue to grow throughout 2019 and beyond."

RMD's ideas address the challenges faced by the agency’s clients with solutions embodying the words smart, creative, sharp, passionate, gratitude and problem solving. Objectively considered one of the strongest brand-oriented challenger food advertising agencies in the country, the RMD team works to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives. In being determined as an agency within the top 20 performing firms by O’Dwyer’s, RMD’s depth of knowledge within the challenger food category, specifically, separates it from the rest and makes it the ideal partner for Karen’s Naturals.