RMD Becomes Agency of Record for Louisiana-Inspired Sugar Cane Sodas
RMD Advertising, a fully integrated advertising, public relations, social media and brand strategy agency, focusing exclusively on growing challenger food, beverage and restaurant brands, announces the addition of Swamp Pop to its list of established blue chip food clients. RMD will help bring Swamp Pop increased brand awareness and expanded reach of products. Swamp Pop, known for its Louisiana-inspired, naturally-flavored sugar cane sodas, will lean on RMD’s public relation and social media expertise to help raise awareness and sales for the brand.
Swamp Pop’s story began with cousins, John Petersen and Collin Cormier, in their hometown of Lafayette, Louisiana. Their goal is to bring the popularity of Louisiana sodas to homes across the globe, and achieves this through their naturally flavored and colored sugar cane sodas. They were recently acquired by Our Life Foods, a parent company that has other brands representative of Southern flavors, like A Cajun Life seasonings.
"Swamp Pop’s beginning is one that’s deeply rooted in the South," shares Sue Reninger, Managing Partner and Client Brand Strategist for RMD Advertising. "Their story compelling and their unique flavors and taste make for a soda that can be easily shared with friends and family alike. We are so excited to bring Swamp Pop to even more homes across the nation."