RMD Becomes AOR for the #1 Selling Philly Cheesesteak Sandwich Brand
RMD Advertising, a fully integrated advertising, public relations, social media and brand strategy agency, focusing exclusively on growing challenger food brands, announces the addition of Raybern’s to its list of established blue chip food clients. RMD will help bring Raybern’s increased brand awareness and reach of products into consumer hands. Raybern’s offers a variety of frozen sandwiches to consumers seek delicious convenience sandwiches for their family, bakery soft right out of the microwave and will lean on RMD’s industry expertise through public relations to raise awareness and knowledge about the brand.
Raybern’s offers the number one selling Philly Cheesesteak in America, and boasts their bakery soft bread fresh out of the microwave. With over ten different prepared sandwiches ranging from Southwest Chipotle Steak to Barbeque Pulled Pork, Raybern’s offers authentic deli-style meals that’s ready to be warmed and served. Recently, they added a new line of food truck-inspired gourmet grilled cheese sandwiches in six new crave-able flavors.
"Raybern's is one of those amazing, nostalgic food brands we’re so excited to work with," says Sue Reninger, Managing Partner at RMD Advertising. "Who doesn't love cheese? Who doesn't love that amazing Raybern's bread? We're just thrilled to help make more consumers across the U.S. remember how much they love that ready to heat and grab n' go favorite."
RMD's ideas address the challenges faced by the agency’s clients with solutions embodying the words smart, creative, sharp, passionate, gratitude and problem solving. Objectively considered one of the strongest brand-oriented challenger food advertising agencies in the country, the RMD team works to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives. In being determined as an agency within the top 20 performing firms by RMD’s depth of knowledge within the challenger food category, specifically, separates it from the rest and makes it the ideal partner for Raybern’s.