National Gluten Free Baked Puff Snack Brand Selects RMD As AOR

RMD Advertising, a fully integrated advertising, public relations, social media and brand strategy agency, focusing exclusively on growing challenger food and restaurant brands, announces the addition of Munch Rights to its list of established blue chip food clients. RMD will help bring Munch Rights an increased brand awareness and consumer loyalty. Munch Rights, known for their baked puff snacks offered in four flavors, will lean on RMD’s digital marketing prowess to help raise awareness and sales for the brand.

Munch Rights are better-for-you baked instead of fried puffs that are trans-fat free and gluten free. They have two flavors that are vegan, BBQ and Apple Cinnamon. Their other two flavors are fan favorites, Cheddar & Sour Cream and White Cheddar. Certified Kosher, all Munch Rights flavors can be found across the United States and are looking to expand their reach to even more consumers.

“The snack food category is one of our favorites to play in, because consumers are changing so rapidly right now," shares Sue Reninger, Managing Partner at RMD Advertising. "The Munch Rights brand is exceptionally exciting to us because the brand will allow us to delve even further into the category, niche channels and with niche consumers. We're thrilled to help puffs take on a whole new identity.”

RMD's ideas address the challenges faced by the agency’s clients with solutions embodying the words smart, creative, sharp, passionate, gratitude and problem solving. Objectively considered one of the strongest brand-oriented challenger food advertising agencies in the country, the RMD team works to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives. In being determined as an agency within the top 20 performing firms by O’Dwyer’s for two years in a row, RMD’s depth of knowledge within the challenger food category, specifically, separates it from the rest and makes it the ideal partner for Munch Rights.