Olive Natural Skincare Unveils New Innovative Package Design
Rooted in colorist design, the Natural Skincare and Baby Products Brand designs nostalgic, Matisse-inspired package for entire skincare line.
NEW ZEALAND – Olive Natural Skincare, a Certified Natural skincare brand, known for its dedication to natural and cruelty-free skincare, is proud to showcase its refreshed packaging design for its core skincare lines. The new design reflects the brand's commitment to real formulations and a bold natural position in an industry that can benefit from authentic transparency. With a commitment to non-GMO and clean ingredients, Olive shows that natural and clean can also be fun.
Since 2001, Olive Natural Skincare has helped consumers realize that natural beauty begins with natural skincare. Now, more than 20 years later, Olive continues to chase the same vision: to make sophisticated, affordably priced, natural skincare available to everyone, produced in the beautiful New Zealand countryside, on the country’s largest privately-owned olive estate.
“Market research told us that consumers are attracted to a new skincare brand firstly through an emotional attraction to the packaging design and wording. We studied existing packaging of natural skincare, and saw that design is dominated by green and white, and by right-angled shapes. We decided to go the opposite way and introduce bright color combinations and use of naïve cutout-type shapes,” CEO Mark Green stated. “These culminate in a Matisse-like garden dreamscape, and create a sense of dreaminess and nostalgia of a summer evening. Our new packaging design is the initial step in building lifelong brand loyalty.”
With over 40 natural products to choose from, ranging from facial and body care to bath and baby products, Olive has created a safe and reliable space in the beauty industry. NATRUE certified natural, Zero Carbon, cruelty-free, Olive continues to be a brand that customers can trust for themselves and the ones they love.
About Olive Olive Natural Skincare believes in creating a better, natural skincare product that consumers can trust. Olive Natural Skincare’s product line has been carefully formulated with a range of active botanical ingredients and olive leaf extract to bring you a clean, natural skincare regime that will leave your skin luminous, nourished and protected. Olive skincare is NATRUE certified natural, as well as free from petroleum, GMO’s, silicone oils and derivatives, synthetic colors or fragrances. By using Certified Natural ingredients, Olive creates a product that is best for skin and best for the planet with no animal testing. Olive celebrates water neutrality at its manufacturing plant, Zero Carbon operations and recyclable packaging – and is a proud winner of the LUXlife Health Beauty & Wellness Award for Most Innovative Natural Skincare Packaging Design.