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  • Writer's pictureRMD Advertising

NestFresh Brings EGG POPS! to Consumers Seeking Better-For-You Convenience

NestFresh, the leader in sustainable, local, humane and natural eggs, has once again demonstrated its category leadership in launching the brand’s new EGG POPS!. In response to consumer and retailer demand for better-for-you options that don’t compromise on taste or convenience, NestFresh’s EGG POPS! offer cage-free hard cooked eggs skewered on a bamboo stick and packaged with either a complimentary dip or dry seasoning. Varieties like Sriracha Ranch, Deviled Egg, Hot Wing and Ranch will be available this year wherever NestFresh Eggs are sold, at an SRP of $3.49 for two egg-pack. Consumers will now be able to experience quality ingredients, high protein and perfectly-cooked eggs in an easy-to-eat format, from a brand leading the charge for sustainability.

NestFresh’s new EGG POPS! speak to a growing set of consumers who value both convenience and better-for-you options. 93 percent of consumers want to eat healthy at least some of the time, according to recent studies by L.E.K. Insights. Now, in the era of convenience, and while consumers continue to get busier, food brands must innovate to remain relevant. NestFresh’s EGG POPS! not only offer 11 grams of protein per serving, but also provide a snack option that differentiates itself from other on-the-go alternatives.

“We’re thrilled to be able to introduce our new EGG POPS! to our consumers,” shares Sotheary Hom, Marketing Manager for NestFresh. “It was important to us that we consider the values upon which NestFresh was built, while expanding our product offerings to serve shoppers in the ways they most need today.”

Consumers will be able to find each pack merchandised in the egg case, as well as near other protein-focused offerings. Working with retailers to capture the attention of health-conscious consumers as they shop the perimeter aisles, EGG POPS! will also help to drive incremental sales of the egg category, overall, in an effort to fill a need for healthy offerings.

About NestFresh NestFresh cage-free eggs was the first nationally distributed egg line to receive the Non-GMO Project Verified seal from the Non-GMO Project and to offer liquid and dry egg products that are also Non-GMO Project Verified for retail, food service and manufacturing. Today, they produce Certified Cage Free eggs, offering pasture raised eggs, organic eggs, omega-3 eggs and Non-GMO Free Range eggs.


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