• RMD Advertising

LonoLife Bone Broth Partners with Blessings in a Backpack to Promote a New Era of Goodwill

LonoLife, the leading brand of portable, powdered bone broth and collagen products, has announced a cause campaign it will launch this month in partnership with Blessings in a Backpack. The campaign, titled Goodwill Hunting, invites online influencers an opportunity and an outlet to change the stories that are so pervasive in today’s crisis-rich world - most specifically, with tales of goodwill. Using the brand as a platform to promote the idea of joy over fear, LonoLife will distribute product to influencers nationwide, with the understanding that they help spread this very important message with their own good news. Meanwhile, Blessings in a Backpack will benefit from LonoLife’s ongoing donations, punctuating the campaign with tangible action from the brand itself.

Blessings in a Backpack mobilizes communities, individuals and resources to provide food on the weekends for elementary school children across America who might otherwise go hungry. With a vision to lead the movement to end childhood hunger, the charitable organization works to ensure every school-aged child in America has the nourishment needed to learn and grow. LonoLife’s Goodwill Hunting cause campaign not only benefits this national organization, but also encourages consumers to shift their mindset as the nation rounds the corner of the current health crisis. Additionally, upon checkout on LonoLife’s online store, guests will be invited to make their own donation to the charity, and five percent of website net sales will go back to Blessings in a Backpack, through the month of June.

“We’re thrilled to be included in this campaign!” shared Nikki Grizzle, Chief Marketing Officer at Blessings in a Backpack. “Having partners like LonoLife allows us to continue feeding hungry children in communities all across the country.”


To experience the “Goodwill Hunting” movement started by LonoLife, consumers and media partners interested in participating can contact Sarah Walters at walters@rmdadvertising.com.



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