Braxton Brewing Co. Giddy Ups with New Lager Launch
Braxton Steps into the Wild West with the Launch of SPUR an American Amber Lager
Braxton Brewing Co., a local brewery with national recognition and acclaim, is excited to announce the newest craft option to join its lineup of celebrated beers. Spur is an American Amber Lager that is full-flavored and expected to meet today’s consumer needs with unmatched perfection. Consumers will be able to find Spur on tap in Braxton taprooms, online at Braxtonbrewing.com and in Kroger stores throughout Kentucky and Ohio beginning mid-March. Each six-pack of 12 oz. cans will be available for $10.99 and 15 packs for $16.99.
Braxton’s Spur will be celebrated at a very special State Fair event at the Company’s Covington Taproom. The launch party’s festivities, tentatively scheduled for March 25, promises to be a never-before-seen event at Braxton. Guests will be invited to step into the full SPUR experience, with a Wild West experience on the rooftop, complete with experiences including a mechanical bull and more. Complete details about the party will be revealed the week of March 13, 2023.
“We absolutely believe SPUR is an American Lager that is representative of what consumers are looking for right now,” says Jake Rouse, Co-Founder and CEO of Braxton Brewing Co. "Craft beers and IPAs have had quite an adventure in the category’s lifestyle – at times, flavor was king. Other times, customers wanted nothing but innovation. This is going to hit consumers right away as the ideal beer, because it’s lighter, no nonsense and takes us all back to what the beer drinker wants and expects from an American lager. When you take your first sip of Spur you realize why you originally fell in love with craft beer in the first place.”
Braxton Brewing has carved out its place as a brewery to watch nationwide. With a mindset on innovation and growth, Braxton has seen expansion across its taprooms and across its collection of celebrated craft beers. Braxton was also honored with Brewbound’s prestigious Rising Star Award and was named the fourth fastest growing regional brewery from the Brewers Association -- a testament to the brand’s strength.