Food Brand Case Studies

Recipe Ready Amazon Results

The Key To Keystone Meats' Success

Position recipe ready Keystone Meats as a product for clever on-the-go moms who are seeking healthy and delicious, time-saving meals for their families. Further, elevate BRAND awareness and sales of Keystone's fully cooked products via today’s ever-growing e-comm/Amazon shoppers.

Strategy

To better target consumers who are flooding Amazon for unique food products -- and to showcase Keystone Meats as a convenient way to stock their pantry shelves, we undertook a highly targeted digital campaign. In this campaign, we initially grabbed consumer interest with a food marketing video and then sealed the deal with a quick and direct link to the brand’s store on Amazon.

In doing so, we put a new shine on simple but delicious recipe makeovers – recipes that can be made faster (and we think better) with Keystone recipe ready meats, while introducing new consumers to the brand, overall.

Results:

With a very small spend (less than $1,000) to test this concept for this highly traditional brand, the results were staggering.

Impressions:

113,201 (227% over goal)

Clicks:

10,385 (568% over goal)

Cost Per Click:

$ .07

Click Through Rate:

9.17% (the industry average is .35%)

Power Of The Consumer:

Calculating the purchase power of the consumer, this campaign yield a 5:1 ROI (and counting) - proving digital advertising as a highly lucrative strategy for Keystone Meats.