Recipe Ready Amazon Results
The Key To Keystone Meats' Success
Position recipe ready Keystone Meats as a product for clever on-the-go moms who are seeking healthy and delicious, time-saving meals for their families. Further, elevate BRAND awareness and sales of Keystone's fully cooked products via today’s ever-growing e-comm/Amazon shoppers.
To better target consumers who are flooding Amazon for unique food products -- and to showcase Keystone Meats as a convenient way to stock their pantry shelves, we undertook a highly targeted digital campaign. In this campaign, we initially grabbed consumer interest with a food marketing video and then sealed the deal with a quick and direct link to the brand’s store on Amazon.
In doing so, we put a new shine on simple but delicious recipe makeovers – recipes that can be made faster (and we think better) with Keystone recipe ready meats, while introducing new consumers to the brand, overall.