Food Brand Case Studies
When Pigs Fly!
Supporting the Legendary Flying Pig Race
To help support Cincinnati’s own 25th Annual Flying Pig Marathon, Graeter’s took to the French Pot floor to create something just as legendary as the Flying Pig event itself. And boy, did the Flying Pig Tracks limited edition flavor take off. To help create a truly successful PR campaign, Team RMD enlisted strategies that are as unique as the Graeter’s brand itself.
Strategy
In support of the Flying Pig race, Team RMD aimed to send a 6-pack of Flying Pig Tracks to a predetermined set of previous Flying Pig race winners before the race. Focusing on various categories and Cincinnati residents, the aim was to celebrate runners’ past feats with fresh out of the French Pot samples of Graeter’s new flavor. In doing so, we asked them to snap a photo and share it on their social pages.
