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Yes, Virginia. There Really IS
a National Ice Cream Day!

Celebrating National Ice Cream Day

Graeter’s Ice Cream produces craft ice cream using a small batch, artisanal method of production dating back over a century. Graeter’s has won the hearts of ice cream enthusiasts across the country as well as the respect of the Midwest’s most influential foodies, families and friends. So it’s befitting that we honor the category and the world’s best ice cream on National Ice Cream Day. And boy, was 2023 a banner year for success!

Strategy

The Graeter’s sales and marketing team set out to experience unprecedented success for this iconic love brand during the celebration of National Ice Cream Day. The aim was to increase brand love, our fan base, and the sales of Graeter’s pints in scoop shops. To accomplish this feat, we targeted all retail markets. To be successful, RMD set out with some lofty goals for this annual Public Relations campaign - aiming to surpass all previous years' Ice Cream Month celebrations.

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Results

Media Impressions:
34 million secured impressions, more than 3x our goal!
Media Relations ROI:
37:1  More than 3 dozen print/online publications spreading the word.
TV and Radio Hits:
15 hits across all major retail markets. More importantly, three members of the national media highlighted Graeter’s to celebrate National Ice Cream Month!
Marketing Influencers:
20 celebrated National Ice Cream Day with Graeter’s, a lot of impact on one day.
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