top of page

Food Brand Case Studies

Celebrating Martini Day!

Martini Recipes All Month Long!

Buckeye Vodka celebrated Martini Month the best way they knew how … with martinis, of course! We want to not only share the brand story but have their fans share their favorite martini recipes as well.

To drive consumers to Buckeye Vodka’s campaign-specific landing page, where we featured all of their unique and classic martini recipes. Campaign elements included:


  • Promote Martini Day all month long in June. In doing so, we’ll celebrate both our classic and the inventive martinis, as well as memories of celebrations.

  • Celebrate the month with giveaways of Buckeye Vodka items.

  • Grow brand awareness, love, loyalty, and sales in key markets by growing awareness of Buckeye Vodka as the #1 Ohio made vodka.

  • Drive web visits and e-news sign ups as evidence of intent to buy Buckeye Vodka in the future.

This campaign went above and beyond to bolster social media growth and awareness through PR. Through an integrated public relations, social media and digital marketing plan, we drove consumers to Buckeye Vodka’s social media and website, that positioned Buckeye Vodka as the #1 vodka for martinis in the state of Ohio.


Results: June 1 - June 30

Media Relations:
2.8 million secured impressions
TV and Radio Hits:
8 Broadcast media hits in one month
Advertising Equivalency:
10 marketing influencers 
Social Media Growth:
Surpassed our goal of increasing all platforms together by 750%
Facebook Engagement:

Increased engagement by 1,091%

Instagram Engagement:

Increased engagement by 758%

TikTok Engagement:

Increased engagement by 125%

Enews Signups:

Grew Ecommunity by 5.5%

bottom of page