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food brand case study.
From 1 to 19 Locations: How Agave & Rye Built a Scalable Launch Engine
What Can Rmd Cook Up for You?
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store openings
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ad eqivalency
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earned media impressions
Turning Bold Flavor Into National Buzz
The Challenge
Agave & Rye was ready to grow but needed national buzz, local attention and a repeatable store opening strategy that could scale quickly.
The Approach
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Launched targeted influencer campaigns in each new market
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Deployed hyper-local PR efforts ahead of every opening
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Packed soft openings with engaged, loyal guests
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Tracked digital engagement and lead generation to inform future efforts
The Result
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18 store openings
From one city to multi-state expansion.
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168,030 digital impressions
Including 1,426 leads generated.
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164 total influencers
Driving authentic content across all platforms.
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9,000 soft-opening attendees
Creating early excitement and momentum.
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200 million earned media impressions
Secured through strategic PR coverage.
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$300,000+ ad equivalency
Generated across all store openings.
Performance PR Coverage
Agave & Rye created demand before doors even opened. By tapping into local communities, building relationships with influential voices and prioritizing the guest experience, the brand turned each opening into a high-impact moment. With strategic support from RMD, Agave & Rye captured attention, drove traffic and built a loyal following across every new market.
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