Food Brand Case Studies
Creating the Buzz of the Season
Getting Pumped For A New Product Launch
Born in a garage, the passion for brewing became an entrepreneurial obsession. Melding the age-old tradition of brewing beer and innovative new-age technology, dreams are born and fermented at Braxton Brewing Company.
Braxton launched a seasonal Pumpkin Pie Ale in celebration of Fall, partnered with a 148-year old ice cream brand, Graeter’s Ice Cream. This Braxton Brewing Co. flavor brought beer drinkers an adult-friendly beverage that rings with the Fall season. Mimicking the nostalgic flavors found in a slice of pumpkin pie, it featured notes of pumpkin pie spice, as well as hints of pie crust. The brew was the quintessential ode to pumpkin pie.
Strategy
This new product launch was supported with PR, social media and event marketing in our key markets. To increase awareness of this new beverage, Team RMD enlisted a well-oiled, integrated approach to public relations and event marketing to drive awareness to the brand, the Taprooms and the product overall.
